What’s blogging ?

Blogging is currently a buzzword on the internet these days with over 2million websites talking about it.  But despite the huge discussion on this topic,  most people do not still get the gist or know how to make money from it.

For me, blogging is a business of publishing helpful articles on a web blog.  A typical example is this article you are reading right now.  It was written and published by a blogger.

Here are few blog monetization strategy you should adopt.  

1. Pick a Topic

Get clear on what you’ll write about. Define a topic or niche, and design all your content around those things.

This will help you to not only laser-focus your writing but also to build digital products and services that compliment your content.

This allows you to attract customers in, enticing them with your highly-informative posts, then tempting them with a lead magnet before dropping them into your sales funnel (more on that shortly).

2. Select a Platform

While WordPress is the most popular platform for blogging by far, there are others out there that can be leveraged such as a micro-blogging platform like Tumblr, Blogger.com and even Medium.

However, if you’re serious about your blogging efforts, you’ll likely want to go with a self-hosted WordPress installation on a custom domain.

While you could set up a blog at WordPress.com with a subdomain such as sampleblog.wordpress.com, you’ll get more traction with a self-hosted solution, and then be able to use subdomains on popular platforms for your content marketing efforts.

3. Pick a Domain Name

Custom domain names are important if you’re serious about making money from the blog you start.

Rather than relying on a third-party-hosted subdomain, find a short but relevant keyword-rich (if possible) domain name that’s descriptive of your intended topic, industry or niche.

Use www.netlightsystems.com to source your domain.

If you’re at all concerned about things like SEO, when selecting your domain name, you should adhere to the following suggestions:

  • Use a known top-level domain (TLD) such as .com or .net
  • Keep the domain short, no more than 15 characters or so
  • Try not to purchase a domain name with hyphens, since they’re more often associated with spammers

4. Find a Good Web Hosting Company

There are loads of good hosting companies out there. If you’re starting a WordPress, self-hosted blog, there are a near-endless amount of options.

The important thing is to do your due diligence and pick the right one that’s suitable to your budget and to ensure that the service-level and uptime guarantee is there.

In the beginning, you’ll likely want to start out with Shared Hosting Server and scale from there. Eventually, you’ll probably need a dedicated-hosting solution with a CDN (below) once you break through a few thousand visitors per day.

Netlight Systems offers cheap hosting package (as low as N2000/yr) if you are looking for an affordable one.

5. Regularly Build Useful Content

If you’re serious about succeeding with your blog, you need to build useful anchor content. It needs to be engaging, keyword-centric, insightful, unique and well written.

Don’t write your content for search engines. Rather, write your content for humans while also paying homage to search engines and what they want. Simply put, it’s a skill that develops over time with practice. It’s also important to regularly publish your content on a weekly basis.

6. Sign Up for an Email Marketing Platform

The best avenue for making money from your blog is through email marketing, plain and simple. Hands down, this offers one of the quickest and surest strategies for earning an income through your blog.

But before you get there, you need to sign up for an email marketing platform like MailerLite, Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft or any other number of platforms that exist out there.

7. Build a Digital Product and Position Your Offers

Email marketing and lead magnets are all designed to help you build out an automated sales machine. However, you need a digital product, service or other kinds of products in the back-end to do that. You can create multiple offers or products, that can lead people up a value chain towards your high-ticket sales.

8. Get Social

Building a blog isn’t easy by any measure. To help you along the road towards success, you have to get social. Not only by linking up with other like-minded bloggers interested in online marketing, but also by sharing and engaging with others on social networks like Facebook, Instagram and other social media platforms.

9. Market Your Content

The single most important strategy you’ll find for building up a blog and boosting your visibility on search engines like Google, and my all-time go-to strategy for rocketing up the search rankings on Google’s SERPs, is content marketing. Marketing your content is an intricate process that involves long, seemingly-never-ending hours of building more useful off-site content that links to your primary anchor content, but it’s well worth it.

You can use this single strategy to rank number one on Google’s searches for nearly any keyword if it’s done the right way. There’s most certainly an art to this as well as a technical outline and to doing it the right way. Don’t try to spam or overstuff keywords in an effort to market your content by any means.

Content marketing can be done with articles on sites like Medium.com or Scribd.com, it can be done by answering questions on Reddit or Quora, and it can be done with videos on YouTube or Vimeo, along with a variety of other means.

The point is that all of the content has to be useful, period. Don’t try to do the least amount of work for the greatest return. You need to do the exact opposite if you want to succeed.

10. Make Money With Affiliate Marketing

Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link. (Click here to learn how to start affiliate marketing)

11. Display Google AdSense on WordPress

Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads. You will get paid for every time a user clicks on the ad. These are called CPC ads.

12. Use a WordPress Advertising Plugin to Sell Ads Directly

Directly selling banner ad space on your website can be more lucrative. Instead of having to rely on an intermediary who takes a cut of the money, you negotiate the price and terms on your own.